About Me

An enthusiastic and professional Account Manager and Trainer with a BSc in Physiology and extensive successful sales experience in healthcare and ophthalmology. An organised, self-motivated individual who enjoys finding ways to connect with a wide variety of personnel to effectively communicate technical information. Experienced in field-based roles, working independently and managing a territory, and persuasive in leading and closing sales discussions, while striving to build long term customer relationships and delivering beyond expectations to engender customer satisfaction and loyalty. A confident and friendly person who has experience selling and training technical optical products to Opticians, retail staff, Ophthalmologists and Nurses, and who listens and adapts to achieve the best results with each customer.

Previous Work

High Tech Ophthalmic Equipment Trainer, Carl Zeiss Ltd, Cambridge


(June 2012 – Present)


  • Trained and coached all levels of staff including Ophthalmologists, Optometrists, GP’s, Nurses and HCT’s on the complete range of Zeiss Specialist Ophthalmic Imaging and Diagnostic equipment (including HFA’s, IOL Masters, OCT’s and Zeiss Cameras) in Optometry, NHS and Private Healthcare settings, completing detailed checklists.
  • Installed HFA’s and completed Installation Reports in Optometric practices.
  • Provided virtual and in-person training for Zeiss Forum image and data analysis software.
  • Updated and communicated training presentations and equipment training guides and checklists. Provided bespoke Customer In-House training days covering anatomy, eye conditions and equipment use, for enhanced customer knowledge and convenience.
  • Collaborated with installation team and Account Managers to provide excellent customer after-sales support, and to feedback potential sales opportunities.
  • Continuous professional development of relevant ophthalmology conditions and treatments.

(Dec 2010 – June 2012) Extended maternity leave.


Executive Account Manager, Carl Zeiss Ltd, Cambridge


(Dec 2005 – Dec 2010)


  • Responsible for territory sales activities including equipment installations and demonstrations for product evaluation of Zeiss Ophthalmology Diagnostic, Imaging and Laser equipment.
  • Advised ophthalmology and optometry staff and provided instrument training.
  • Produced quotations for products, tenders and completed sales contract negotiations to generate sales revenue, achieving yearly sales targets of over £1million.
  • Maintained trusted customer relationships, developed new sales opportunities, managed territory resources and produced a yearly business plan.

Administration Manager and Skydiving Instructor, Skydive University, Florida


(1999 – 2005)


  • Achieved Skydiving Accelerated Freefall (AFF) Instructor Rating, and Skydive University Coaching Qualification and taught skydivers of all levels and experience.
  • Coached students using innovative Wind Tunnel training and muscle-memory techniques.
  • Managed and sold Skydiving Courses and devised and launched new Skydiving Coaching events. Coordinated American Skydiving National Championships 1999.

Account Manager High Tech Homecare, Caremark Ltd


(1996 – 1999)


  • Territory Responsibility for all Health Authority and hospital contracts to a value of £8 million
  • Interaction with board level NHS and Health Authority Decision makers, and initiated business development projects with Health Authorities, Trusts and Pharmaceutical Companies for clinical nutrition and drug treatments regimes enabling healthcare at home for patients.

Area Sales Executive, Bausch and Lomb Ltd


(1994 – 1996)


Secured new customers for a wide range of eyecare products, provided technical health information and ran effective product training meetings for optical staff.


Medical Sales Representative, Merck, Sharp and Dohme Ltd


(1990 – 1994)


Achieved sales targets and Company Top Ten for Cash Sales Growth and organised large medical meetings of GP’s and Cardiologists.

Testimonials

Training from Deborah – no issues, excellent at communicating, prompt with organising training dates… Knowledgeable in her field, able to relate to all levels.

Very informative and delivered in a friendly and easy to understand way.

I found [Deborah] the trainer very knowledgeable… All questions that have been asked were answered.

Trainer [Deborah] was very friendly and knowledgeable. I felt very welcome to ask questions at any point and I learned lots.

Trainer explained everything really well, answered all the questions we had, friendly and I learnt lots of new things!

Managed to tailor the session for all levels of knowledge and experience… [Deborah was] Very knowledgeable and supportive throughout the session.

An amazing lecture from an amazing trainer [Deborah].

Very Interesting. Excellently delivered. Thank you Deb.

Very good and informative. Explained very well. Answered any questions. 🙂

Deborah was brilliant today – explained everything we asked. The training day was informative and excellent. We highly recommend Deborah.

Fantastic Training and fantastic piece of equipment (Clarus), we’re very excited to use it.

Deborah is the best trainer we had.

Lovely Training! Thank you very much for all your time and effort.

Very friendly and helpful when answering questions Easy to follow guide on the new Clarus 500.

Really complete explanation, and answered all questions with clarity.

Excellent Training Session.

Contact Me

You can contact me by email or by phone!
Email: debbull5@gmail.com
Phone: +44 7880 361168